Place-aware
DooH and restaurants
Different creative when someone is walking past a screen, sitting down for dinner, or moving through a venue.
Agentic Ads Engine · Coming soon
Use what you know about a person, what they're looking at, and where the ad will run to generate the right creative for that exact moment. Built for social, ecommerce, airports, restaurants, rideshare tablets, DooH, retail media, and other data-rich surfaces.
HawtAds decision console
Live creative
Output
live
Sponsored · Gate B12 · 0.8 mi
Hello Jon — your oat espresso is waiting before boarding.
Double rewards for morning travelers near your gate.
Offer
2× points
Placement
Gate screen
Live decision graph
The surface or channel sends what it knows. Profile, location, timing, product context, eligibility, and placement rules become one live ad decision.
Live decision graph
Signals in → individualized ad out.
Sub-second decisioning
Viewer
Known traveler
loyalty · history · eligibility
Engine
Choose the best offer
model · policy · brand rules
Ad
Gate B12 coffee
2× points · 0.8 mi
Moment
Airport · morning
dwell · weather · placement
Airport surface
Gate B12 · terminal screen
dwell time · loyalty · morning route
Rideshare surface
Backseat tablet · 14 min ride
destination · time · nearby offers
Location signal demo
A traveler near an airport, a rider crossing town, and someone sitting down for dinner should not all see the same creative. Location is one signal the engine can use alongside product, channel, audience, and everything else the surface knows.
Approximate city-level location for this page request · America/New_York
How it works
When the surface or channel knows who the person is, what they are seeing, where they are, and what they are eligible for, the engine can generate an ad for that exact moment.
Profile, history, location, route, dwell time, product context, eligibility, and placement rules.
AI agents choose the offer, message, visual angle, and format for that person in that exact moment.
Return the offer, copy, layout, creative instructions, or channel-ready variant for that exact placement.
Approvals, exclusions, performance feedback, and policy rules shape future decisions.
Surfaces and channels
For social, ecommerce, DooH, airports, restaurants, rideshare, retail media, and owned surfaces where environment or product context knows enough to make the ad more relevant.
Place-aware
Different creative when someone is walking past a screen, sitting down for dinner, or moving through a venue.
Journey-aware
Offers shaped by gate, destination, dwell time, loyalty status, trip timing, and nearby opportunities.
Trip-context
Creative generated from route, destination area, ride duration, time of day, and local intent.
Commerce-aware
Turn product, audience, offer, inventory, and funnel stage into variants for social ads, shop pages, and retargeting.
Private preview architecture
Real-time individualized advertising needs privacy-safe data activation, eligible inventory, auditability, and durable safety boundaries. Those are product requirements, not footnotes.
Guardrails
Private preview fit
Best for teams with rich first-party data, high-volume ad surfaces or channels, and a real reason to personalize in the moment.
For data-rich surfaces and channels
Tell us what signals you have, where the ad appears, and what decisions or variants need to happen live.