01
Send what the surface or channel knows
Profile, history, location, route, dwell time, product context, eligibility, and placement rules.
Coming soon · private preview
Agentic Ads Engine
AI Ads for the person in front of the screen.
Use what you know about a person, what they're looking at, and where the ad will run to generate the right creative for that exact moment. Built for social media, ecommerce, airport screens, restaurants, rideshare tablets, DooH, retail media, and other data-rich surfaces.
User + location aware
Real-time ad generation
Built for high-context surfaces
Brand and policy guardrails
HawtAds decision console
live creative decision
Decision
Sub-second
Context
Gate B12
Signal fit
94%
Output
Individualized airport ad
Sponsored · Gate B12 · 0.8 mi
Hello Jon — your oat espresso is waiting before boarding.
Double rewards for morning travelers near your gate.
Offer
2x points
Placement
Gate screen
Live decision graph
Signals in. Ad out.
The surface or channel sends what it knows. Profile, location, timing, product context, eligibility, and placement rules become one live ad decision.
Live decision graph
signals in → individualized ad out
Viewer
known traveler
Engine
choose best offer
Ad
Gate B12 coffee
Moment
airport · morning
Profile
loyalty · intent · eligibility
Place
gate · route · weather · dwell
Surface
screen size · placement · format
Airport surface
Live
Gate B12 · terminal screen
Click to expand
Rideshare surface
Live
Backseat tablet · 14 min ride
Click to expand
Location signal demo
Location changes the ad.
A traveler near an airport, a rider crossing town, and someone sitting down for dinner should not all see the same creative. Location is one signal the engine can use alongside the product, channel, audience, and everything else the surface or channel knows.
Demo location
Ashburn, VA, US
Approximate city-level location for this page request · America/New_York
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Ashburn, VA, US
How it works
How one impression becomes one ad.
When the surface or channel knows who the person is, what they are seeing, where they are, and what they are eligible for, the engine can generate an ad for that exact moment.
02
Let the engine decide
AI agents choose the offer, message, visual angle, and format for that person in that exact moment.
03
Generate the ad for the placement
Return the offer, copy, layout, creative instructions, or channel-ready variant for that exact placement.
04
Improve within guardrails
Approvals, exclusions, performance feedback, and policy rules shape future decisions.
Signal-rich surfaces and channels
Built for places and channels where context changes the ad.
For social media, ecommerce, DooH, airports, restaurants, rideshare, retail media, and owned surfaces where the environment or product context knows enough to make the ad more relevant.
Place-aware ads
DooH and restaurants
Show different creative when someone is walking past a screen, sitting down for dinner, or moving through a venue.
Journey-aware offers
Airports and travel
Offers shaped by gate, destination, dwell time, loyalty status, trip timing, and nearby opportunities.
Trip-context ads
Rideshare media
Creative generated from route, destination area, ride duration, time of day, and local intent.
Commerce-aware variants
Social media and ecommerce
Turn product, audience, creator angle, offer, inventory, and funnel stage into variants for social ads, shop pages, and retargeting.
Private preview architecture
Live decisioning, with brand control.
Real-time individualized advertising needs privacy-safe data activation, eligible inventory, auditability, and durable safety boundaries. Those are product requirements, not footnotes.
Data
permitted signals
API
creative decision
Ops
approval trail
Guardrails stay in the loop.
Use only permitted user, behavior, location, commerce, and context signals.
Keep model, routing, bidding, and provider internals server-side.
Apply brand rules, exclusions, and sensitive-category checks before serve.
Private preview fit
Best for teams with rich first-party data, high-volume ad surfaces or channels, and a real reason to personalize in the moment.
For data-rich media surfaces and channels
Building a surface or channel where the ad should know the moment?
Tell us what signals you have, where the ad appears, and what decisions or variants need to happen live.