Same core studio on every plan. Upgrade when volume goes up, not because the good features are locked away.
Save up to $629 a year with annual billing.
For freelance designers testing the platform with a few clients.
Included credits
6,000/ year
About 50 new ads or 62 edits a month
For independent advertisers running campaigns for their own business.
Included credits
18,000/ year
About 150 new ads or 187 edits a month
For small agencies managing multiple clients.
Included credits
42,000/ year
About 350 new ads or 437 edits a month
For mid-size agencies with high-volume, multi-campaign needs.
Included credits
120,000/ year
About 1000 new ads or 1250 edits a month
Every plan spends credits the same way. Plans only change how many you get.
10 credits per new ad and 5 to 8 per edit. The estimate counts a typical edit at 6. Move the sliders to see which plan covers your usual month.
Fresh concepts, variants, or channel-specific ads.
Retouching, canvas resizing, and revisions.
Top-up packs cover busy stretches without changing plans. If you are at Agency volume every month, ask us about enterprise billing.
For teams with high volume, custom invoicing, or rollout complexity, we can put together a plan that fits how you work.
Share your expected volume, billing setup, or rollout needs and we'll point you to the right plan.
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The short version: every plan includes the full product, credits set how much you can generate, and annual billing lowers the effective price.
Credits are your production budget. Generations, edits, and video renders spend credits based on the work you run. Unused credits expire 1 year after purchase.
An Ultra run plans, generates, and reviews up to 6 variants for one package price, set by how many you ask for: 170 credits for up to 3, 270 for up to 5 (the default), and 320 for up to 6. The package price stands even when fewer variants pass review.
No. Every plan includes the core HawtAds workflow, including video. Higher tiers mainly change volume and support.
Video renders are priced per second of output: 5 credits/s at 720p, 8 at 1080p, and 16 at 4K, plus 2 credits/s when generated audio is on. A typical 5-second 720p clip is 25 credits, charged when rendering starts.
The compute is spent the moment rendering starts, so failed renders are not refunded. Instead we validate your inputs before charging, show the specific reason when something goes wrong, and make retrying one click. Most failures are avoidable up front.
Yes. Upgrade when you need more room. Downgrades apply on the next billing cycle.
Yes. Open the billing portal from Billing in your dashboard to cancel. Your plan stays active until the end of the period you paid for.
Buy top-up credits without changing plans. A top-up adds 500 credits at your plan's rate: $29 on Starter, $26.50 on Growth, $21.50 on Pro, $17.50 on Agency. It is built for seasonal spikes, urgent launches, and winning concepts that need more variants.
Your first ad is free, with no credit card required. After that, pick a plan that fits your volume, or add top-up credits as you go.
All plans support the same core format coverage across common ad workflows.
