Preflight docs

Meta

Image ads in Facebook and Instagram feeds and Instagram Stories.

Google Ads

Square and landscape images for responsive display ads, plus uploaded display ads at 300 × 250 and 300 × 600.

ExoClick

300 × 250 banners and native image ads, on mainstream and adult traffic.

TrafficJunky

Top right square (300 × 250) and native static (640 × 360), on safe-for-work and adult spots.

TrafficStars

Native image ads and banners at 300 × 250.

If your network isn’t listed, email hello@hawtads.com and we’ll add it.

File specs

Preflight checks your file’s type, size, dimensions and aspect ratio against each placement’s published requirements.

Image content

The check looks for nudity, graphic content, fake close, play or download buttons, before-and-after photos and prohibited words in the image. It also checks for any logo or brand name the network requires.

Judgment calls

An image can’t establish someone’s age, prove a health or income claim, or show that you have permission to use a logo or character. The result explains what couldn’t be verified, with borderline cases marked “Needs review”. AI-generated images can’t be identified reliably, so the check looks for a label where the network requires one.

Outside the image

Your landing page and ad copy outside the image aren’t reviewed. You’ll also need to confirm targeting, age gating, licences, certifications and advertiser verification where required. The result lists applicable requirements without treating them as verified.

Not covered

Video, HTML5 and animated GIFs aren’t supported. Rules available only inside a network’s advertiser account aren’t included in the check.

Preflight’s results are advisory. A “Pass” means no violations were found in the rules checked for that placement. It doesn’t guarantee that the network will approve your ad.