Ad Tech

Explore HawtAds guides and analysis about Ad Tech.

2 articles in this topic

Digital Out of HomeAugust 17, 20267 min read

What an agentic DOOH stack needs before it serves one ad

An agent that can make a DOOH ad also needs permissions, rules, validation, delivery records, measurement, and a fallback that works.

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Digital Out of HomeJuly 30, 20266 min read

A plain-language tour of the DSPs, SSPs, exchanges, media owners, screens, deals, and measurement behind programmatic DOOH.

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